Forbes CMO Practice Marketing Accountability Forbes CMO Practice Marketing Accountability emphasizes measurable marketing impact. Explore key insights on performance and ROI. KEY FINDINGS FROM THE RESEARCH Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research-with over 800 CMOs and 50 subject matter experts-revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners. Research found a universal consensus that the lack of common standards and practices for measuring how marketing investments contribute to enterprise value limits the ability of business leaders to make the critical strategic tradeoff, reallocation and risk investment decisions required to remain competitive in a dynamic and rapidly changing marketplace.   Read More Please fill the form below to download the whitepaper.

From Startup to Global Enterprise: Unlocking Your Software Company’s Full Potential Unlocking Your Software Company’s Full Potential. Transitioning from a startup to a global enterprise requires strategic planning and execution. Key steps include scaling operations, entering new markets, and fostering innovation to stay competitive. Software and technology companies operate in one of the most rapidly evolving industries of all, with seismic shifts in development, infrastructure, customer expectations, and business models. Companies can go from startup to IPO to global enterprise to acquisition in just a few years. Finding a business system that can keep up with this change remains a key priority. Download the e-book today! Read More Please fill the form below to download the whitepaper.

The State of Online Privacy The state of online privacy is increasingly critical as digital threats grow, making it essential to address security concerns and protect personal data in today’s world. Internet privacy is a huge deal; here’s the present standing of the tech world on the issue. Learn about the latest user concerns regarding privacy and what companies are doing to address these issues. Online privacy is a subset of data privacy and a concept referring to the right to personal privacy regarding the displaying, storing, repurposing, and provision of information pertaining to oneself by way of the internet. Read More Please fill the form below to download the whitepaper.

Five Critical Steps to Prepare Your Business for New Funding, Whether IPO or Private Equity Five Critical Steps to Prepare Your Business for New Funding, Whether IPO or Private Equity While the paths are different, the steps to prepare a finance organization for an IPO or to seek private equity converge in many ways. They both require a historical view of data and real-time access to financial and operational data to satisfy stakeholder concerns, make good decisions, and act as a guide for sustainable business strategies. With that in mind, we’ve compiled five steps firms operating in the capital markets can take to ensure their financial processes and system landscape will prepare them for success, covering: Looking internally to the finance organization. Establishing good corporate governance. Managing risk. Read More Please fill the form below to download the whitepaper.

Equipping the Future Workspace – Technology that Lifts Collaboration Equipping the Future Workspace – Technology that Lifts Collaboration Equipping the Future Workspace – Technology that Lifts Collaboration Equipping the future workspace goes beyond simply offering a desk or cubicle. The hybrid work revolution has reshaped how organizations design and equip office spaces, integrating tools and technology that foster creativity and productivity. Modern employees desire more than just a flexible work-from-home policy; they seek meaningful connections and a sense of belonging. Innovative office layouts, like designated “office neighborhoods,” and improvements in video conferencing are enhancing both digital and physical interactions. These changes not only boost creativity but also make employees feel more comfortable and engaged. As the trend toward hybrid and remote work grows, organizations must equip their workspaces with the right technology to support collaboration and productivity. The latest advancements in technology, such as enhanced collaborative monitors, ergonomic equipment, and robust networking solutions, are essential for making employees feel valued and productive. Investing in the right tools ensures a connected and efficient workforce, ready to thrive in a dynamic work environment. Learn more about Dell Technologies solutions powered by the Intel vPro® platform, Built for Business. Download this PDF to discover how you can equip your workspace for the future. Read More Please fill the form below to download the whitepaper.

White Paper Redefine access to internal applications with Zscaler Private Access Zscaler Private Access secures internal application access, allowing businesses to redefine connectivity with enhanced security and seamless user experience. With the adoption of cloud, having visibility into the applications running in your environment has become even more important than before. This solution allows admins to identify previously undiscovered applications being used within their environments, and then apply granular, policy-based access controls to reduce shadow IT. Read this asset in order to: Simplify transformation Discover new applications Identify which users are accessing them Define policies for access Reduce attack surface Read More Please fill the form below to download the whitepaper.