Forbes CMO Practice Marketing Accountability emphasizes measurable marketing impact. Explore key insights on performance and ROI.
KEY FINDINGS FROM THE RESEARCH
Despite years of vetting and advances in media measurement, analytics, models, and attribution, Forbes research, with over 800 CMOs and 50 subject matter experts-revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.
One of the aspects in business that digital transformation is affecting in a great way is networking and cyber security (also known as computer security or IT security). This whitepaper addresses how IT requirements are changing with digital technology, optimizing your network, and taking a modern approach to security in the age of digital transformation.
