• Sun, 23 November 2025
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State of the CDP Report 2020: How Organizations Buy, Implement and Use CDPs

The State of the CDP Report 2020 provides valuable insights into how organizations are adopting and utilizing Customer Data Platforms (CDPs). It examines purchasing behaviors, implementation strategies, and the impact of CDPs on business performance, offering a comprehensive overview of current trends in customer data management.

We asked over 300 U.S. marketing, analytics and data decision makers how they leverage CDPs today, the challenges they face with current vendors and their future plans for CDP technology.

Download now to discover the key findings and how to:

  • Make sense of the CDP landscape
  • Use CDPs to break down internal silos
  • Prepare for the future of data orchestration
  • Set up your organization for data success
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Please fill the form below to download the whitepaper.

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